Sightings #1: 2008 Dodge Challenger SRT8 Shows Up

One of the good things about working around Dodge is seeing some of the first company-owned vehicles floating around. Some will be for testing, some for media reviews and other purposes. Who cares what they’re for…they’re great to look at. Has anyone seen one on the road?
We should (hopefully by tomorrow) have some video for […]

Video: 2008 Dodge Challenger Designers Pt. 5

By Jeff Gale and Brian Nielander
Designers, Dodge Challenger
Dive in…

Bob Returns: Dealer Pumped for Coming ‘08 Production, ‘09 Rollout

By Bob Frederick

RLD Dealer Contributor
It’s hard to believe, but the day that many, myself included, have been waiting for is only a few weeks away! The day is coming when the first Production ‘08 Dodge Challenger SRT8 will roll off the line!
The wait is just about over- The first ones should start to hit showrooms […]

Video: 2008/’09 Dodge Challenger Designers Pt. 4

By Jeff Gale and Brian Nielander
Designers, 2008-2009 Dodge Challenger
Here we discuss with Jeff and Brian their work on making the concept fit onto a production platform, which affects the exterior and interior. They also get into their adventures in the wind tunnel and trimming the weight of the vehicle from concept to production. Enjoy…(don’t forget […]

Talk Back: Challenger Exterior Colors – The Perfect Canvas for Personalization

By Jim Parker

Senior Manager, Color and Trim Studio
Well, as Sr. Manager of the Chrysler Color and Trim Studio, it is exciting to read all of the comments about how important exterior color is to the new Dodge Challenger. I couldn’t agree more! Though I’m not at liberty yet to share with you specifics […]

Meet a Dealer: Introducing Bob Frederick to RLD

By Bob Frederick

RLD Dealer Contributor
Hello Dodge Blog Readers:
My name is Bob Frederick, I’m a Chrysler Jeep Dodge dealer. And I’m not just a
dealer, I’m a fellow enthusiast. And I’m hoping
to be a regular contributor here at Red Letter Dodge in the months to come.
Maybe I can even answer a question or two or shed some […]

Contests: Who’s the #1 NASCAR Mom?

By Jodi Tinson
Chrysler Public Relations
Hey Dodge blog readers! Women make up about 40 percent of the NASCAR fan base, leading the professional football and baseball in the percentage of female
viewers on broadcast networks.
With these kinds of demographics, Dodge has launched the “Wave the Green
Flag” contest to recognize a special NASCAR mom at the Dodge Challenger
500 […]

Video: 2008 Dodge Challenger Designers, Part 2

Here’s our second installation of the discussion with Jeff Gale and Brian Nielander, the guys who took the Dodge Challenger concept from dream to reality with their 2008 Dodge Challenger SRT8 design.
In this episode, we ask:
–How did you manage to convince management to drop the traditional crosshair from the grille?
–What are some other major differences […]

Full House: Dodge Grand Caravan Hosts a Family for the Weekend

By Adam S. Murfree
Chrysler & Jeep Marketing Manager
(UPDATE: Congrats to the Dodge Grand Caravan for being named Best New Family Vehicle by KBB.com)
Just wanted to drop a note on the Dodge blog here to talk about a fun
project we’re doing up here in Rochester, N.Y. Basically, we’ve hooked
up with a couple radio stations around here […]

Couple Ties Knot to Complete Journey of a Lifetime

Here’s a cool little story from Chicago related to the Dodge Journey crossover…a couple wrote a prize-winning essay included below…enjoy.

PRESS RELEASE
Couple Begins “Journey of a Lifetime” at the 2008 Chicago Auto Show
* Blake Humphrey and Jackie Rohner of Rock Island, Ill., won the Dodge “Journey of a Lifetime” contest […]