Meet a Dealer: Introducing Bob Frederick to RLD

By Bob Frederick

RLD Dealer Contributor
Hello Dodge Blog Readers:
My name is Bob Frederick, I’m a Chrysler Jeep Dodge dealer. And I’m not just a
dealer, I’m a fellow enthusiast. And I’m hoping
to be a regular contributor here at Red Letter Dodge in the months to come.
Maybe I can even answer a question or two or shed some […]

Couple Ties Knot to Complete Journey of a Lifetime

Here’s a cool little story from Chicago related to the Dodge Journey crossover…a couple wrote a prize-winning essay included below…enjoy.

PRESS RELEASE
Couple Begins “Journey of a Lifetime” at the 2008 Chicago Auto Show
* Blake Humphrey and Jackie Rohner of Rock Island, Ill., won the Dodge “Journey of a Lifetime” contest […]

Chicago Wrap: Thoughts on the Dodge Challenger Debut

By Mike Accavitti

Director, Dodge & SRT Global Marketing
Judging by all the conversation and activity on this and hundreds of other blogs, you’ve probably already parsed the Dodge Challenger SRT8 releases and the specs and the photos and the videos by now, but here’s a few thoughts on what this meant to me…being at the rebirth […]

Chicago Auto Show: Dodge Display Photos From the Floor

CHICAGO — We thought we’d give you a day or so to chew on the official specs and pics, but don’t think for a minute that we don’t have more Dodge Challenger-related hotness coming in the days and weeks ahead. This party has just begun…
And if you haven’t already, check out the Challenger’s new homepage […]

It’s On: The 2008 Dodge Challenger SRT8 Official Releases

All you can handle, dear readers…intro here, full details after the jump (specs are at the very end):
PRESS RELEASE
The Ultimate Modern American Muscle Coupe
All-New 2008 Dodge Challenger SRT8®
♣ Iconic Dodge muscle car returns after a 35-year absence
♣ Design stays true to Challenger heritage while delivering a host of modern amenities and “race inspired, street legal” […]

Chicago Auto Show: Last Minute Prepping for Launch

CHICAGO — After a quick jaunt around the show floor (for those interested, check out the live cams and intern blog of the Chicago Auto Show), we thought we’d offer up a quick look at how it’s going in the hours before the 2008 Dodge Challenger SRT8 debut. It’s a pretty incredible site. You’ve got […]

Almost Here: Watch the 2008 Challenger Launch LIVE!

The months of waiting are almost over. We’re mere hours away at this point…RLD has braved the cold, fog and wind of Chicago in February to bring you saturation coverage of the event.
But hold the phone, because you won’t need to wait for the page to refresh or for our correspondents to file their stories. […]

True Blue: #43 Challenger Auction Site Awaiting Bids For Charity

With the World Debut date so close (For those unfamiliar, World Debut = First auto show where the 2008 Dodge Challenger SRT8 will be…anywhere…in the world) we’re getting antsy around the office. We’ve seen so much action with this vehicle and soon, it will all be a reality. From concept to production model in scarcely […]

Chicagoans Jump Cabs, Climb Walls, Gawk at Challenger (& Make a Mean Hot Dog)

CHICAGO — After running more than 12 miles, climbing football stadium stairs, jumping jersey barriers, leaping over Marine Hurdles, negotiating a scaffolding maze and scaling a wall, you’d think the several thousand folks at the Men’s Health Chicago Urbanathlon would be about ready to call it a day. But a gleaming orange paint job inspired […]