Post-Holiday Buzz: Dodge Extends $2.99 Gas Guarantee Promotion to July 7
May 27, 2008 at 3:35AMAnyone who filled up over the weekend might take interest in this recent release from the company…
PRESS RELEASE
CHRYSLER LLC RESPONDS TO CUSTOMER AND DEALER FEEDBACK, EXTENDS $2.99 GAS GUARANTEE FOR 2ND MONTH
* Chrysler, Jeep® and Dodge dealers’ feedback drives mid-month extension of new incentive program
* Consumer interest high for the Let’s Refuel America program as average gas price in U.S. rises to $3.80
* Alaska, California, Connecticut and Hawaii now average over $4 a gallon
Auburn Hills, Mich. -
Chrysler LLC extended to July 7 the Let’s Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles. The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.
Even before the full impact of the national and local advertising has been realized, the Let’s Refuel America program already has created a high level of word-of-mouth consumer awareness, with increased traffic coming into Chrysler’s 3,511 dealerships and onto its Web sites. After one week, Chrysler’s Web site activity is up 25 percent versus the previous week, with internet leads increasing by 34 percent.
“Customers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it,” said Jim Press, Chrysler LLC Vice-Chairman and President. “Let’s Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers.”
| 4 CommentsDodge Grand Caravan Earns Top Safety Ratings from IIHS
May 25, 2008 at 1:25PMFresh on or back from a Memorial Day Weekend trip with the fam? Check this out…maybe a new ride is in order for next year. But this didn’t happen by chance, read our post from a few months back as Raj Rajagopalan and our team of safety engineers took the new Grand Caravan from drawings to top ratings…
PRESS RELEASE
All-new 2008 Chrysler Town & Country and Dodge Grand Caravan Earn Top Safety Ratings from the Insurance Institute for Highway Safety (IIHS)
* Chrysler and Dodge minivans earn Institute’s top rating, “Good” rating in front and side crash protection
* Chrysler Town & Country and Dodge Grand Caravan offer more than 40 safety and security features
Auburn Hills, Mich., May 22, 2008 -
The all-new 2008 Chrysler Town & Country and Dodge Grand Caravan earned “good” ratings, the highest ratings available from the Insurance Institute for Highway Safety (IIHS), in both frontal offset and side crashworthiness tests.
“Minivans are the one of the safest vehicles on the road and our all-new 2008 Chrysler Town & Country and Dodge Grand Caravan are built with more than 25 years of proven engineering innovations”, said Larry Lyons, Vice President – Car and Minivan Product Team, Chrysler LLC. “Our Chrysler and Dodge minivans come loaded with standard features including all-row supplemental side-curtain air bags, advance multi-stage front driver and passenger air bags and an Electronic Stability Program.”
Chrysler and Dodge minivans are committed to safety and security and IIHS tests are one of the many metrics, along with U.S. Federal Government requirements and internal metrics used to continually improve vehicle performance.
| 4 CommentsPhotos From Darlington as Charity Auction Winners Meet and Greet the Challenger
May 21, 2008 at 3:17AM
Some familiar faces. Read all about the money raised for some worthy charities with some of the first 2008 Dodge Challenger SRT8s here…
Video: Border Guards Take an Interest in Challenger on Trip to Auburn Hills
at 3:05AMSource: Chrysler Media Services
Lots of people have their eyes on Challenger production. Here’s a story from Brampton about bringing one back across the border…much more on production to come.
| 16 Comments‘Tis the Season: Check Out Turn Four, Auction Winners and More…
May 16, 2008 at 1:39PMBy Mike Accavitti
Director, Dodge Marketing
Not to interrupt the launch talk, but I thought I’d share some thoughts
from last weekend.
The Dodge Challenger 500 was a great time. While we love winning races
at Dodge, a close second was watching the Hemi Orange Dodge Challengers
pace the field. These modern day power machines looked particularly
hott under the lights Saturday night. We hosted the three kind hearted
winners of the 3 Challenger auctions. These good guys paid a combined
$800,000 for the special cars #1, #2 and #43 which benefited the United
Way, NotmyKid and Victory Junction Camp charities. Dodge is proud to
have partnered with these philanthropists and these great charities.
They each had the chance to do hot laps on the Darlington Race Track in
Challengers! And they succeeded in not striping any walls! The Dodge
product display was a hot bed of activity all weekend. The stars of the
show were two 2009 TorRed Challenger SRT8’s. A lot of the crowd
got in to the action, check out this picture of the grandstand in turn
4, taken just before the race!
Also drawing a crowd was our 2.99 Gas Guarantee program that fixes
gasoline or diesel fuel prices at 2.99 for 3 years. Checkout our
Dodge.com or see your friendly
neighborhood Dodge dealer for program details.
It’s Official: 2009 Challenger Orders Begin, Dodge Listens and Acts on Your Advice
May 13, 2008 at 6:05PMBy Bob Frederick
RLD Dealer Contributor
Great news!!
Well everyone, long-awaited news! The ordering has opened up for the 2009 Challenger SRT8 and R/T models. That’s right, you can finally order up your favorite ‘09 Challenger and expect delivery as soon as late Summer. More info on the 2009 here…
Best of all, for those of us that thought we missed Hemi Orange on the SRT8 model, Dodge has listened to us and added it to the option list! Yes, you are hearing me right, Mike Accavitti (Director of Dodge and SRT) and Mark Mallie (Dodge Brand Manager) are listening and these guys got it done!
I know that it doesn’t sound like it should be that big of a deal to add a paint color that already exists in the plant, but there is a lot more to it (After plans to not offer it, no less) than meets the eye. I’m not going to get into the details, but just know that it took a lot of extra work for a lot of people (in particular, these two guys) to make it happen. We are extremely lucky to have a couple of “Car Guys” at the head of Dodge who care about the Challenger and what we all want as much as we do. They are listening, and that is proof.
The ordering will open on the SE model shortly. When it opens up, I will post it.
Pricing on all models will follow soon, so stay tuned for that announcement as well.
Don’t forget, if anyone takes delivery on their ‘08, post a comment and let us all know.
Exciting times!!
Bob
| 302 CommentsRaffle Offers Chance to Win This ‘08 Challenger SRT8
May 12, 2008 at 6:31AMBy Kevin Anderson
Kokomo Transmission Plant
Hi again from Kokomo! I think you might remember my past post introducing our Charity Raffle to win a 2008 Dodge Challenger SRT8 (you can read it here.) I just came back from a journey to the Northern country, specifically a trip to Brampton, Ontario to check out the manufacturing of the new Challenger. What a journey. I was able to watch our charity raffle car being built. As it started down body-in-white and all the way through the final assembly line. I was fortunate to see some of the first cars being built, what a wonderful sight. It was almost comparable to my wife giving birth to our four children. She might not agree, but from a muscle car fanatic this was the ultimate.
Be sure to check out our new Web site for your chance to win this vehicle! It’s at http://challenger.americasfirstcar.com tracking the charity Challenger. Also I would like to share a few pictures that I took of our vehicle at the Brampton plant.
Video: Production Launch Celebration in Brampton for ‘08 Challenger SRT8
May 9, 2008 at 2:13PMHere’s a six minute video shot at the factory. There’s some good interviews up front and some cool production line action toward the end. Enjoy!
Source: Chrysler Media Services
| 21 CommentsRelease: The Official ‘08 Challenger Production Announcement
at 1:21PMWe talked about this earlier this week, but here’s the official Press Release for your files. We should have lots more for you in the days ahead, and likely more over the weekend, including some pics of a Challenger along the production line and some NASCAR to boot.
Source: Chrysler Media Services
PRESS RELEASE
Chrysler Celebrates Production of All-New 2008 Dodge Challenger SRT8®
* Highly anticipated 2008 Dodge Challenger SRT8® production begins at Brampton Assembly Plant
* Employees, guests join Chrysler executive Vice President Frank Ewasyshyn for festivities
* Manufacturing expertise contributes to product quality
* Modern muscle car offers best of past, present
Auburn Hills, Mich., May 8, 2008 - Chrysler LLC today celebrated the production launch of one of the industry’s most highly anticipated vehicles—the all-new 2008 Dodge Challenger SRT8®. Dodge Challenger is back in Chrysler’s line-up as a modern muscle car with a new SRT8 model. A full line-up will follow in the 2009 model-year. Consumer interest in the Dodge Challenger has been some of the highest seen at Chrysler.
| 16 Comments
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