Posts by Mike Accavitti

‘Tis the Season: Check Out Turn Four, Auction Winners and More…

May 16, 2008 at 1:39PM

By Mike Accavitti

Director, Dodge Marketing

Not to interrupt the launch talk, but I thought I’d share some thoughts
from last weekend.
The Dodge Challenger 500 was a great time. While we love winning races
at Dodge, a close second was watching the Hemi Orange Dodge Challengers
pace the field. These modern day power machines looked particularly
hott under the lights […]

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Wrap Up: Dodge Weekend in SoCal

Mar 18, 2008 at 4:42AM

By Mike Accavitti

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Chicago Wrap: Thoughts on the Dodge Challenger Debut

Feb 8, 2008 at 3:02PM

By Mike Accavitti

Director, Dodge & SRT Global Marketing
Judging by all the conversation and activity on this and hundreds of other blogs, you’ve probably already parsed the Dodge Challenger SRT8 releases and the specs and the photos and the videos by now, but here’s a few thoughts on what this meant to me…being at the rebirth […]

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From the Stage: A Must-See Event, A Lifelong Memory for a Challenger Fan

Jan 20, 2008 at 7:40PM

By Mike Accavitti

Director, Global Marketing
For a photo gallery from the event, click here…
SCOTTSDALE, Ariz. — Like a lot of people, I had seen the Barrett-Jackson auction for years on TV, but my first live experience came last night (you might have even seen me talk during the Challenger segment). Earlier this year we were approched […]

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Resistol Ram Debuts in Texas as Tango-thon Rolls On

Sep 28, 2007 at 12:40PM

By Mike Accavitti
Director, Global Marketing

(Who is Mike?)
DALLAS — We revealed the 2008 Dodge Ram Resistol Edition at the State Fair of Texas. For anyone that has never been, the Texas Fair is an unbelievable event — hardly your average dog and pony show. During the course of the month it runs, over 4 million people […]

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Meet Mike Pt. 2: Boy Meets Challenger

Aug 27, 2007 at 3:14PM

This is the second in a series of notes from Mike Accavitti (here’s Part 1) on his path from childhood Mopar fan to key member of the team that is producing the next generation Challenger. Today we look at Mike’s first brush with the Challenger. Next time, we’ll take a look at his career path […]

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Meet Mike Pt. 1: Woodward Dream Cruise, Challengers and Thai Food

Aug 17, 2007 at 2:30PM

This is the first in a series of thoughts from Mike Accavitti, the director of Dodge and SRT global marketing and self-avowed, lifelong Mopar enthusiast. In these coming installments, we’ll take you along the path Mike followed from childhood fan to key executive in the rebirth of the Challenger. – RLD

Welcome to Red Letter Dodge! […]

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Welcome

Back in the day, folks referred to holidays as "Red Letter Days" because of their color on calendars. They were times of excitement, tradition and celebration. Well, that's how we feel about the New Dodge and frankly, we've always had a special place in our hearts for red.

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