Red Letter Dodge

Debuting at the 2010 Chicago Auto Show, Dodge celebrates the memory of one of the wildest OEM paint codes in history and the 40th birthday of the fearsome Challenger with the addition of “Furious Fuchsia” to the ordering sheet. Significantly darker (though no less ostentatious) than the original hue, Furious Fuchsia calls upon the rich – if not short-lived – legacy of Panther Pink combined with innovations in paint technology to create its own unique place in the Challenger’s history books. Furious Fuchsia further distinguishes itself from the older, brighter tone with its limited availability, as it will be offered exclusively on Dodge Challenger R/T Classic and only 400 Challenger SRT8 models.

In addition to the fierce exterior presence, each Furious Fuchsia model will also feature complimenting interior accents including Pearl White performance seats with Furious Fuchsia accented stripe and, in SRT8 models, an exclusive dash-mounted plated distinguishing the vehicle as only one of 400. Despite the extensive aesthetic overhaul, powertrains for both models will remain unchanged and as such, the R/T Classic will continue to boast a 376 horsepower 5.7-liter HEMI V-8 engine while the SRT8 will sport its fabled 425-horsepower 6.1-liter HEMI V-8. Pricing for the sharp new models will be $35,140 and $45,150, respectively, and as mentioned above, both editions will be available for order at dealerships across the U.S. in March.