Video: Production Launch Celebration in Brampton for ‘08 Challenger SRT8

May 9, 2008 at 2:13PM RLD

Here’s a six minute video shot at the factory. There’s some good interviews up front and some cool production line action toward the end. Enjoy!

Source: Chrysler Media Services

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Release: The Official ‘08 Challenger Production Announcement

at 1:21PM RLD

We talked about this earlier this week, but here’s the official Press Release for your files. We should have lots more for you in the days ahead, and likely more over the weekend, including some pics of a Challenger along the production line and some NASCAR to boot.

The 2008 Dodge Challenger SRT8 is rolling off the production line in Brampton, Ontario.

Source: Chrysler Media Services

PRESS RELEASE

Chrysler Celebrates Production of All-New 2008 Dodge Challenger SRT8®

* Highly anticipated 2008 Dodge Challenger SRT8® production begins at Brampton Assembly Plant
* Employees, guests join Chrysler executive Vice President Frank Ewasyshyn for festivities
* Manufacturing expertise contributes to product quality
* Modern muscle car offers best of past, present

Auburn Hills, Mich., May 8, 2008 - Chrysler LLC today celebrated the production launch of one of the industry’s most highly anticipated vehicles—the all-new 2008 Dodge Challenger SRT8®. Dodge Challenger is back in Chrysler’s line-up as a modern muscle car with a new SRT8 model. A full line-up will follow in the 2009 model-year. Consumer interest in the Dodge Challenger has been some of the highest seen at Chrysler.

Read More »

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Video: The White Challenger…Return to Vanishing Point

May 7, 2008 at 5:02PM RLD

From our friends down the hall at the Chrysler LLC blog:

Source: Chrysler Media Services

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Production Begins on ’08s, Track Bob’s Car for Fun

at 1:41PM RLD

Hey everyone,

So production has begun up in Brampton, Ontario and we’re just waiting for the first 2008 Dodge Challenger SRT8s to roll over the line in the next several days. It’s going to take some time to get everyone’s completed, so hang in there. We hope to have some thoughts from the Plant Manager up there for you on RLD pretty soon, along with a video, a press release or two and other related stuff.

In the meantime, for those who aren’t at D1 status yet…take a minute and plug the information of the RLD Dealer Contributor into the ‘08 Challenger production tracker and watch as Bob’s car gets moving along through the factory. Thanks to Bob for letting us all peek behind the curtain on his car! (His delivery estimate is May 15, BTW) It’s a pretty cool little tracking site, so take a minute to poke around (be careful with his last name…there’s a “II” at the end. It only works if you include those.)

http://www.dodge.com/2008/challenger/ordertracking/login.jsp

First name: Robert
Last name: Frederick II
Last 8 of VIN: 8H290083

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Video: A Look at the “Brains” of the ‘09 Challenger SRT

May 6, 2008 at 12:29PM RLD

Enjoy…

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Sightings #2: Video of the Challenger on Woodward Ave.

May 2, 2008 at 3:52PM RLD

Howdy again…here’s some video we shot of the Challenger out and about near Chrysler HQ. Just a taste of what it might look like on the road…enjoy. (Tip: You can see a higher-quality version if you click through to the YouTube page by double-clicking on this video and finding the “Watch in high quality” link underneath on the right)

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Live: Track Your 2008 Challenger SRT8 on Dodge.com

May 1, 2008 at 3:07PM Bob Frederick

By Bob Frederick
Bob Frederick
RLD Dealer Contributor

Track your 2008 Dodge Challenger SRT8 order on a new page of Dodge.com.

Okay everybody- Here’s one that we got done that will allow you all to track your ‘08 Challenger orders! Your order has to be at Gateline (D1) Status or further to be tracked and you will need the following three pieces of info:
1. First Name as it appears on the order
2. Last Name as it appears on the order
3. Last eight digits of the VIN

The system is set up exclusively for ‘08 Challenger SRT8’s.
The link that you need to go to is:

http://www.dodge.com/2008/challenger/ordertracking

Put in that info and track your car!

Don’t forget it has to be at least in “D1″ Status.

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Sightings #1: 2008 Dodge Challenger SRT8 Shows Up

Apr 30, 2008 at 4:47PM RLD

This 2008 Dodge Challenger SRT8 was spotted at HQ the other day. It came straight from Brampton, according to the lucky dog who was driving it.

One of the good things about working around Dodge is seeing some of the first company-owned vehicles floating around. Some will be for testing, some for media reviews and other purposes. Who cares what they’re for…they’re great to look at. Has anyone seen one on the road?

We should (hopefully by tomorrow) have some video for you to look at. May should be a great month here on RLD. Get ready…

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Challenger Countdown: Bob Gets Some Good News

Apr 25, 2008 at 2:45PM Bob Frederick

By Bob Frederick
Bob Frederick
RLD Dealer Contributor

Exciting times are upon us! Some of the first Challengers are beginning to receive VIN’s and move closer toward production. Our first car moved to “D1″ Status with a firm date of April 23rd., so if all went as scheduled, I will be driving around in one of the first production Challengers in about here pretty quick!! I don’t think I’ll be able to sleep ’til it gets here!

Equally exciting will be when the remaining 3 cars move into firm schedule and I get to make the call to each customer and give them the approximate arrival date of their car– It’s always fun delivering much anticipated good news!

Seeing these cars on the road is going to be an incredible sight and it’s just around the corner. Speaking of that, I was in Auburn Hills a couple of weeks ago coming off of I-75 onto Chrysler Drive, and coming out of Chrysler Headquarters past the guard post was a silver Challenger SRT8 heading for I-75 South– That car looked unreal! He wasn’t shy with the throttle either- The car crouched and was gone!

Dodge did a great job on these cars and I can’t wait for everybody to get their car and enjoy it!
If you have an ‘08 on the way, the wait is nearly over. If you’re getting an ‘09, first day of ordering is just around the corner and production of those will be here before we know it!

Whether you’re getting an ‘08 or ‘09, one thing is for sure– If you’re anything like me, you won’t be getting much sleep ’til your Challenger comes in!

Stay in touch and post comments as you all get firm dates and certainly when you get your car!

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Video: The Last Challenger Designer Segment

Apr 23, 2008 at 2:05PM Gale and Nielander

By Jeff Gale and Brian Nielander
Designers, 2008-’09 Dodge Challenger

So this is it. The final 3 minutes of our talk about the Dodge Challenger. In this segment, Jeff and Brian discuss the interior of the production model and what inspirations came from the Dodge Challenger concept. Thanks for all your interest in this series. And please feel free to pass along any questions for the Challenger team in the comment section…

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Back in the day, folks referred to holidays as "Red Letter Days" because of their color on calendars. They were times of excitement, tradition and celebration. Well, that's how we feel about the New Dodge and frankly, we've always had a special place in our hearts for red.

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